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̿ 鸸  ʴ  Ģ


̿ 鸸 ʴ Ģ

<ӽ ĸ>,< ĸ ӷ> /<> | ϽϽ

Ⱓ
2019-12-12
ePub
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24 M
PCƮºPC
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å α׷ ġ ȵǽó?å α׷  ġ
 Ұ
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ټ

 Ұ

Ƹ Ʈ!
꽺 Ʈ õ!
15 Ⱓ!
3040 鸸ڵ !


500 ΰ Ǹŵ ̺
̿ 鸸ڡ ϰ!

40Ⱓ õ ൿ м
Ӱ س Ϲ !

̿ 鸸ڴ ϴ!
Ŀ ӽ ĸ !

밡 ӽ ĸ ڻ ڼ ڵ  θ ϴ°? 40Ⱓ 硤ؿԴ. 20 װ õ ̿ 鸸ڸ м 쳽 鸸 Һ ĢThe Millionaire Next Door 迡 500 ̻ ǸŵǾ, ݱ ġ ˱ ̺ θ ִ.
ڵ鿡 Ϻ μ 鸸 Һ Ģ 츮 翡 , θ ڼ ̿ 鸸ڵ ¥ ν ̸鼭 Ͻ ϵǾ. ̿ ȴ Ŵ ꡯ Ȯõݡ ̶ ȭ ִ. κ ҵ θ Ͻ , ο 繫 ڴ α׳ ijƮ, Ʃ (Ī) 繫 Ҹ Ѵ´. ׷ ̷ ü м Ǵ ܼ 迡 Ұϸ ٰŰ Ǵ ڷᰡ ϱ ǻ ؼҼ ʡ ȤǴ 찡 .
ӽ ĸ ڻ ĸ ӷ ڻ ſ 90~2000 ̿ 鸸ں ֱ  鸸ڵ ׵ ¿ , ൿ ϵ 캸, 鸸 Һ Ģ Ⱓ 20 鸸ڵ鿡  ȭ ߴ. å 鸸ڵ ü ǻ, ൿ,  Һ, , , Ϲ 繫 ϴ  ġ ˷ش. ó ̿ 鸸ڰ Ǵ ʿ ǿ پϰ dz ͸ ġϰ м 밡 ϴ Բ ִ.

ڼҰ

. ̱ ƴб 濵 ڻ ޾, ָб 20 Ⱓ ؿ ̱ 鸸ڵ鿡 Ȱ ̾Դ. ״ ̱ ٷ 40 ̻ , [ƮƮ], [Ÿӽ], 꽺, ᡻, Ÿӡ ̱ NBC [ ], [ ] ִ иü ߸ü ο롤ҰǾ. ״ ĺϰ 鿩 漺 ϱ Ǹš ϸ鼭, 硤мϴ ÷Ʈ νƼƩƮ(Affluent Market Institute, Ltd) ȸ ߴ. ڽ ̿ ͸ ⡤ൿ ڷ, ɸ ϴ (DataPoints) ´.
װ 鸸 Һ Ģ 迡 500 ̻ ǸŵǾ, Ⱓ 170 Ÿӽ Ʈ Ͻ ƴ. á(Marketing to the Affluent) Ʈ Ͻ(Best of Business) ϴ ̱ 10 濵 ̸ ø⵵ ߴ.
鸸 Һ Ģ Ⱓ 20ֳ , 鸸ڵ  θ ؿ ִ ϰ 鸸ڿ 鸸ڵ 񱳡Ͽ, ļ ̿ 鸸 ʴ Ģ ϴ 2015 ۽ .
δ 鸸 Һ Ģ,ġϡ, ڵ á ִ.



 , ϻ

1 ̿ 鸸ڴ ִ
̿ 鸸ڸ ã / ڵ, ̾ / : ܶ/ ̷ Һ ϴ°?/ ҵ ƴϴ/ 21 鸸ڵ ʻ/ ٲ ʾҴ/ ༼ ϴ ¥ ̿ 鸸/ ڰ Ǵ ѡ / õ ȶ / Ҽ ̵ ÷̼ / ϰ ٸ ϶

2 ο 7 ȭ μ
ȭ 1. Ϸ ܿ / ȭ 2. ҵ ̴/ ȭ 3. ڴ ¿ ź/ ȭ 4. ڵ ʴ´/ ȭ 5. ڵ ſ̴/ ȭ 6. ȥ δ ߻ / ȭ 7. ڵ / ͸ ڵ/ ڷ / ڰ Ƿ ο ȭ ϶

3 鸸ڴ  °
 繫 ٲ۴/ θ ¿Ѵ/ Ʈ ̿ ġ / δ ãƿ´/ 1% ƴ϶ Һ ݹ/ غϰ ڰ / Ƹ޸ĭ帲 ̾߱/ ڴ ᱹ / 鸸 ڴ  ΰ?/ ڸ ϴ / ׸ ȸ / ̿ ϵ ΰ?/ ǻ Ÿ ϴ / Һ ߵ/ ⡯ ÿ Ӿ Ѿ / Ʈ尡 ǰ ִ

4 鸸ڵ ׵鸸 Һ
Һ ۵Ǵ , / ε ǰ / ̿ 鸸ڴ ǰ ð踦 ʴ´/ Һ ֻ , ڵ/ 鸸ڵ ϴ / ̰ ׵ !

5 DNA, γ
ְ繫 / θ ׾ִ 6 ൿ/ Ͼ ?/ ̿ 鸸ڴ ϴ°?/ 츮 δ ƴϴ/ ٴ ڽſ / Ϸ ƴϴ/ ̿ 鸸ڵ / ϴ ʴ´/ Ϸ ϶/ 츮 ð Ѵ ͵

6 ٴ ϴ ڵ
ϵ, е غ ȴ/ ü ٲ ̷/ ȯ󿡼 / 鸸ڵ / Ȱ Żϱ 3 / ġ âϴ ٸ Ѵ/ , γ ʼ/ ϴ / Ÿ ƴ϶ / ȭϴ 迡 ϱ

7 ̿ 鸸ڸ
鸸 / ڵ 5 Ư¡/ ϼ ڸ ȴ١ Ѵ/ 鸸 ڵ/ ڽŰ θ ־ Ǽ/ ڴ ŷ ʴ´/ ã ¥ ڵ/ ̿ 鸸ڰ ã ڹ/ , 븮ڡ ȳ
ڡ/ κ , ȭϴ / ȭϴ 迡 ڹ ϱ/ 繫 㿡 λ ݿ / ð ο ϶

̿ 鸸ڴ ȿ ִ

η 1.
η 2. ͼ (1998/2015)
η 3. ξ ϰ ִ ҵ (PAW)

ټ

  • 10
  • 8
  • 6
  • 4
  • 2

(ѱ 40̳)
侲
Ʈ
 ۼ ۼ õ

ϵ ϴ.